Now that you’re on our About Us page, you probably want to get to know us a bit, and what we’re all about.
RELEVEL Menswear was created by Tom and Andrea, a husband-wife team.
Tom was always frustrated, that he couldn’t find underwear that he really liked. He didn’t want much:
The undies should be comfortable
The undies should look awesome
The undies should be affordable
The undies should be plentiful
Andrea felt Tom’s frustration. Like Tom, she searched high and low, but couldn’t find undies for Tom. The path was clear. If it doesn’t exist, it has to be created. Especially since Andrea comes from the fashion industry, and Tom was a marketing executive before creating RELEVEL.
Together, they founded RELEVEL Menswear.
After 2 years of testing fabrics, designs, sewing patterns, manufacturers, and almost 20 prototypes later, the flagship product was born.
Andrea’s and Tom’s aim was to create the most comfortable, most stylish and most affordable underwear for men, which by all accounts, went well.
They also wanted to rethink the shopping experience, which led them to market their new brand as a monthly service, where a brand new design is sent to the customer’s home each month.
It turns out guys love surprises. Who doesn’t, right?
About half of their customers are actually women purchasing a membership for the men in their lives.